Herbal products have been traditionally used around the world for centuries. Today's scientific methodology has made it possible to identify the active principals of a herb and then extract them and present them in high potency, standardised forms.

Standardisation ensures that every capsule in each bottle contains a consistent amount of the key principals that give each herb its beneficial effects. It also ensures that naturally occurring toxic compounds such as ginkgolic acids in Ginkgo biloba are kept below established tolerable levels.